The 2019 Comic Exhibition opened on Thursday and will last through next Monday.
Now in its 20th year, the showcase will feature 1,200 booths from 130 companies. At the venue, some comic book publishers hired models dressed up in cosplay costumes of characters from comic strips to lure customers to their booths. A wide array of merchandise spanning online games and toys are offered at the event. The fair is expected to draw more than 560,000 visitors and rake in US$6.4 million in sales.
One of the highlights of this year’s exhibit is the participation of Netflix, a leading over-the-top (OTT) media services provider. Netflix is offering original animation productions in a variety of genres.
The event’s organizers are working to involve industry players in the gaming, toy making, and OTT services to help more animation business networking.
