Taiwanese teashop Chatime is participating in the International Franchise Expo in New York. It is the only Taiwanese brand at the expo.
Chatime has been a strong performer in Southeast Asia and now it aims to take on the pearl milk or boba tea market in North America. It already has branches in the US, Australia and the UK.
Chatime was highly recommended by the American Institute in Taiwan, Taiwan’s representative office in New York, and Taiwan’s trade council. The teashop chain offers a variety of creative tea drinks including the quintessential pearl milk or boba tea.
The global franchise expo is being held at the Jacob Javits Center for 3 days. There are over 450 global franchises participating. Many of the Asian brands at the expo are from Japan or South Korea.
